Typographical Innovation
Official course registration, N° 20160727 | September 30, 2016

border

The need to communicate ideas in every context has stimulated much demand for professionals able to propose creative and innovative solutions which take into account aesthetic and functional criteria that increase communication’s effectiveness.
This program teaches the concepts and skills required to improve understanding, use and application of contemporary typography in new technologies, to create typographic fonts and families that creatively meet particular communication needs in different digital and printed media.


Professionals who have graduated from degree courses in Graphic Design, Visual Communication, Graphic Communication, Typography, Visual Arts and related programs. This specialization is also ideal for academics involves in teaching, curriculum and instructional design in the fields of graphic design and visual communication.


Graduates of this specialization will be equipped to use their technical, conceptual and formal knowledge for creating a typographic family in both printed and digital media and with applications for digital communication, signage, corporate image, printed media and branding.


This specialization is divided into two semesters. The first includes subjects focused on the history and evolution of typography, and on the techniques and recovery of old typefaces using digital processes. In the second, it examines typography today and teaches students how to manage and implement an integral project using automated tools to create actual applications for the end-of-course project.



History of typography
Basics of digital programing, process automation languages used for developing typographic fonts.
Applied calligraphy
Typographic production I
Drawing letters
Different ways of representing letters by hand.
Calligraphic typography
Applying knowledge about calligraphy and drawing letters to develop a digital alphabet.
Digital recovery of old typefaces
Producing a typeface with a basic set of characters, based on historical references.



Contemporary typography
Identifying current trends, the most outstanding type foundries and the people who have influenced the development of contemporary typography. In-depth analysis of emerging typographic design proposals.
Project management
Designing the underlying concepts and projects that will define how students approach the end-of-course project.
Typographic production
Understanding and using the most up-to-date tools in the digital typographic structuring and programming; mastering automation strategies and increasing efficiency by using specific plug-ins.
End-of-course project
Plan the strategy for the end-of-course project, in which students will synthesize the knowledge and skills they have acquired during the program.


Honors degree* | Project portfolio | Letter of motivation | Interview
* For CENTRO undergraduates, this specialization can count towards the degree requirements in lieu of a thesis.


August | Course length: 1 year (2 semesters) | Credits: 46 | Class schedule: Thursdays, 6.00pm-10.00pm; one Saturday per fortnight, 9.00am-2.00pm.