Design Studies
Official course registration, RVOE N° 20160723 | September 30, 2016


Graduates from the MA in Design Studies will be able to synthesize, apply and evaluate the creative process, as well as every aspect of the innovation process, including the identification of challenges to be overcome, the origination of concepts and prototypes, as well as the management and communication of projects.
Students eager to unravel the complexities of the contemporary mindset and its various expressions will find this course offers them a cross-disciplinary opportunity to work with a team of resident faculty members, alongside guest experts from industry, the private sector, the sphere of public policies and the field of education, all of whom stimulate learning, discussions, a critical approach and the nurturing of highly specialized skills.
At the core of the study program is research into creative processes, in particular those related to creativity, involving modules on strategy, management, experimentation and communication.

A focus on creative processes in their various dimensions. Promoting the different analytical models and methods derived from design thinking, social anthropology, logical methodology, inventive and systematic thinking, among other possible avenues of study.

An in-depth look at the impact of large-scale creativity and its crucial importance for the development of societies and economies in the 21st century. In a series of incremental steps, the content of this part of the course is divided into three areas: design and industry, social design, and design and politics.

In this module, we look at creativity in context, with an up-to-date and rigorous frame of reference offering a perspective on design and innovation articulated as a discourse. This part of the course also analyzes the media, audiences, formats and methods of communicating this discourses – both in the work of curators and educators.

The MA in Design Studies will be of interest to professionals from every discipline interested in the tools of the creative economy, with an emphasis on creative and design thinking.

With its part-time structure, this is a two-year MA (four semesters) during which students will develop the necessary knowledge, skills, abilities and attitudes to design and develop the end-of-course project: their original contribution to the field of creativity and innovation.
The course combines different kinds of learning to offer students a broad and varied perspective of creative work.
It includes courses, workshops, conferences, seminars, immersion tours and other hands-on work projects outside the university setting to stimulate discussions and inspire participants.

As part of their training, postgraduate students will be invited to participate in various research processes regularly run by CENTRO through its Research Center (CIEC). These activities include the publishing of Economía Creativa, the half-yearly scientific magazine, as well as the academic journal supplement called Cuadernos del CIEC; research fieldwork on social design; preparing other scientific deliverables and the publication of their own content, all to the highest research standards. In short, participants will help produce – and receive due credit for – intellectual and industrial property.

Design Studies Master’s graduates will be able to establish complex and effective links between ideas, processes, trends and new ways of doing things. Their mindset adds value to the professional field and expands it to include areas such as business and cultural innovation; the application of creativity in teaching and learning processes; strategic design in the public and private spheres; and applied research.

Design management in companies and institutions
Design in adding value to businesses and organizations.
The creative process and problem-solving
Multilevel problem analysis using design thinking tools and instruments, systematic inventive thinking and forecasting studies, among other paths.
Methods and processes of visual and documentary research applied to the object
New image-based research methodologies and tools.
Conceiving the object in the modern world
Objects, services and contexts.
The contemporary world seen through the design lens.

Design and social innovation
Design and innovation as a solution to social problems.
Systemic thinking
Establishing innovative connections to analyze contemporary phenomena.
Object theory
New tools to study objects, visualized as a complex entity.
Contemporary design discourses
Experiencing the object contains a narrative possibility that leads to a number of expressions and creates connections between services, programs, systems and contexts.

Public design policies
A fresh understanding of public policies created as an authentic design process, with an analysis of the scopes of this perspective in the conception and application of instruments to support industrial sectors.
Concept maps and information flows
The skills acquired will make it possible to generate, visualize, integrate and communicate complex ideas effectively.
Thesis seminar I
A synthesis of the tools, instruments, formal structures and methods needed to ensure terminal efficiency in one year.
Education project laboratory
Experimentation for the development of best learning and teaching practices, based on the area of specialization.

Thesis seminar II
Conclude the research experience that aims to solve a real-world contemporary problem based on knowledge, skills and approaches developed during the course.
Design teaching and didactic approaches
Synthesis and transformation of experience into good teaching practices, by specialization.

This program has a roster of distinguished experts on its faculty, and includes the participation of leading Mexican and international guest speakers.

Industrial designer with Iberoamericana University with a CENTRO Master’s degree in Design Studies. Her work has been exhibited in Mexico, Milan, Berlin, Paris, Madrid, Washington, London and New York, and published in Mexican and international books and magazines; she curated the HECHO A MANO: Nuevos Procesos Colaborativos de Diseño (Handmade: new collaborative design processes) exhibition, and presented COPIAS: transformación y evolución de procesos creativos en Archivo Diseño y Arquitectura (COPIES: the transformation and evolution of creative processes at Archivo Diseño y Arquitectura. Guest curator at the design section for ZonaMaco and co-curator of the exhibition Trazos Ciclistas (Cycling tracks), working with Regina Pozo and David Ortega for Archivo Diseño y Arquitectura.

MA in Social Anthropology from the Center for Research and Advanced Studies in Social Anthropology (CIESAS), and a PhD in Cross-disciplinary Studies of Culture and Communication. A specialist in visual anthropology and methodological design, Karla is Director of CENTRO’s Creative Economic Research Center.

MA in Visual Communication from the School of Design in Basel, Switzerland. An independent designer, mainly experienced in editorial design and corporate image, and also with expertise in information systems.

MA and PhD in Historiography from the Metropolitan Autonomous University (UAM-Azcapotzalco campus). Expert in analyzing scientific discourse and communication formats.

MA in Industrial Design from the National Autonomous University of Mexico (UNAM). Expert in design education.

Graduate of the IED Barcelona Design School, business consultant and designer, specialist in innovation and qualitative research. Experienced researcher and designer of experiences in Europe, the Middle East and Latin America. Currently works at CENTRO as a faculty member and as a researcher with Idea Couture.

MA in Social Anthropology from the National School of Anthropology and History (ENAH), where she is also a PhD candidate. Co-author of Ansiedad cibernética (Cybernetic anxiety). Expert in topological hermeneutics of image and sound.

This study program includes a long list of international guest speakers and lecturers, who will share their experience during personalized sessions, enabling both in-depth reflection and constructive links with working professionals. Specialists who have participated in this program include:

Teacher of design history at the Armando Alvares Penteado Foundation, São Paulo. Speaker at conferences in Argentina, Australia, Chile, England, Finland, Japan, Mexico, the Netherlands, Panama, Paraguay, Spain, the United States, and Uruguay.

Postgraduate studied in Public Policy Design for Europe. Researcher at Cardiff Metropolitan University and analyst for Design Wales in the United Kingdom.

Architect and design critic. Lecturer and speaker at Columbia, Harvard Graduate School of Design, USA, Architecture Association School, London, and the University of Buenos Aires.

Postgraduate study director at Carnegie Mellon School of Design. A specialist in typography, he completed his postgraduate studies at the School of Design in Basel, Switzerland.

Design strategist. He provides customized solutions based on his knowledge of strategies related to design, innovation and brand development.

Associate director of collaboration programs at Hirshhorn Museum (Smithsonian Institution). Founder of the Department of International Initiatives at the Art Center College of Design, Pasadena, CA.

Director of UNESCO’s Program for Arts, Crafts and Design, promoter of the United Nations Development Program, and coordinator of the DESIGN 21 Project for the Universal Forum of Cultures.

Completed studies in Economics in Vienna and Paris. Former director of Design Miami, global forum for design, with shows at Basel and Miami. Responsible for the launch and marketing of Vitra Home Collection.

Chief curator of The Bard Graduate Center Gallery in New York. Over twenty years’ experience as associate director of the The Wolfsonian’s Curatorial Department.

Researcher, collector, consultant and curator. Notable projects include Design and Material Culture in Latin America. In 2012 she exhibited RECOLLECTIONS as part of the 10th London Design Festival.

Associate professor and Director of the Strategic Design MBA of Philadelphia University. MA in Global Textile Marketing from Philadelphia University, and a PhD in Design Management from the University of Westminster, London.

Architect and urban designer, and a graduate from the University of Buenos Aires. Director of Design and Projects, with a special focus on revealing the interdisciplinary nature of design in various fields.

Author of 14 books, including: The Bauhaus Group: Six Masters of Modernism, Le Corbusier: A Life, The Clarks of Cooperstown, Balthus: A Biography. He is currently working on a biography of Piet Mondrian, to be published by Knopf.

Cultural critic, media historian, novelist and professor at the California Institute of the Arts. His best-known work is The History of Forgetting: Los Angeles and the Erasure of Memory.

Director of product innovation projects for the food, health, education, financial industries, and social innovation for enterprises such as Aetna, Code for America, Nokia, Oponer and PopTech.

Research Manager of the Ten-Year Forecast Program of the Institute for the Future (IFTF), an independent, not-for-profit organization that provides business, design process and innovation strategies.

Honors degree | Project portfolio or CV | Letter of motivation | Interview | Advanced English

August | Course length: 2 years (4 semesters) | Credits: 86 | Class schedule: Tuesdays and Wednesdays, 6.00pm to 10.00pm.